Soupl 1950 Advertisement — Rubber Grips for Bicycles and Motorcycles

— Page 1 —
ÉLÉGANCE et QUALITÉ

ADOPTEZ
Les POIGNÉES
“SOUPL”
LICENCE

EN CAOUTCHOUC

VÉLOS
MOTOS

C’est le confort sous la main

Agents exclusifs : Éts C.A.M.C.L.
43, R. Marius-Aufan, Levallois. Per. 06-35

[An advertisement in a single-rule frame. The headline is set in condensed sans-serif capitals above two black dots, then “ADOPTEZ” and “Les POIGNÉES” in light sans-serif capitals. The brand “SOUPL” is drawn in large shaded outline capitals between quotation marks, with “LICENCE” beneath it, and fine radiating lines fan from it down to the drawing: a hand gripping a ribbed rubber handlebar grip seen from the side, the fingers curled beneath and the grip lettered “EN CAOUTCHOUC” in two reversed black panels. “VÉLOS MOTOS” stands at the right of the hand in spaced bold capitals, the italic slogan below it and the agents’ name and address under a short rule at the foot. No signature or agency mark seen.]

[This advertisement shares page 41 of L’Officiel du cycle with advertisements for Larpenteur, Brasobloc, the Mistral pump, Les Cycles Singer, Mephisto and Marcel Guillen, each held here as its own record, below the magazine’s form for the trade-union label.]