Sider 1955 Advertisement — Sider Caliper Brakes and the Cantilsider Cantilever Brake

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Les freins SIDER

Une production remarquable
FREINS A TASSEAUX
acier chromé

FREINS CANTILSIDER
montage standard

Une présentation de luxe
Une souplesse extrême
Un freinage puissant

FREINS AVANT CYCLOMOTEURS
Tous modèles de poignées
de luxe : acier chromé,
alliage A P M traité.

SIDER

Établissements
4, rue Camille-Pelletan
SAINT-ÉTIENNE

Catalogue franco sur demande

[A ruled advertisement in black on a tan ground, with a heavy black shadow rule along its right and lower edges. The head “Les freins” in a tall condensed bold face stands beside the word “SIDER” in enormous heavy sans-serif capitals across the top right, with four fine horizontal lines under “Les freins”. At the left is a coarse halftone photograph of a front fork crown and the lower ends of two fork blades with a center-pull style caliper brake clamped round them. Two flat brake blocks hang from the caliper arms and a cable housing rises at the top. At the right, text lines in bold condensed capitals, italic and plain sans-serif form a centered stack, then a round dot and the name “SIDER” in large widely spaced capitals. The address block in bold sans-serif sits under the photograph, and a small ruled box at the lower right holds the italic line “Catalogue franco sur demande”. No signature or agency mark is present.]

[This advertisement shares page 200 of L’Officiel du cycle with advertisements for Le Chemineau, Lyotard and Lambert et Cagnon, each held here as its own record.]