Sider 1953 Advertisement — Sider brakes: shoe brakes in chromed steel and Cantilsider brakes, with luxury brake levers in chromed steel or APM alloy, in type only

— Page 1 —
Les freins SIDER

Une production remarquable
FREINS A TASSEAUX, acier chromé
FREINS CANTILSIDER montage standard
une présentation de luxe, une souplesse extrême
un freinage puissant

Tous modèles de poignées de luxe
acier chromé, alliage APM traité

Etablissements SIDER
4, rue Camille-Pelletan – St-Etienne

— Catalogue franco sur demande —

[A text-only ruled advertisement in black and white, a tall panel in a thin single rule with a heavy black rule down the right edge and along the foot. “Les freins” is set in heavy condensed lowercase at the upper left above a set of four thin horizontal lines, and “SIDER” stands beside it in very large, heavy sans-serif capitals. Below, “Une production remarquable” is in light italic type, then two lines of bold condensed capitals name the two kinds of brake, each followed by a lowercase condensed phrase that is underlined. Two lines of light sans-serif lowercase and a bold italic line about handlebar levers follow. The firm’s name is set in a plain roman “Etablissements” and again in very heavy capitals “SIDER”, with three thin lines under the first word, and the street address in large roman type runs beneath. A bold italic line, “Catalogue franco sur demande”, between two short dashes, closes the panel. There is no drawing, signature or agency mark, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 66 of L’Officiel du cycle with advertisements for Répar-Witt, Durex and Picard-Fayolle, each held here as its own record.]