Les freins Sider — L’Officiel du cycle, 2 May 1953, the Cantilsider and Shoe Brakes from Saint-Étienne

From L’Officiel du cycle, du motocycle et du camping, 2 May 1953, N° 18, the spring number, page 29: ‘Les freins Sider’: brakes with the Cantisider named; grips and spare parts; catalog for Vélocistes, Constructeurs and Grossistes. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les freins SIDER

[Ebykr summary; the article’s text is not reproduced. The notice says the Saint-Étienne make Sider now counts among the most appreciated on the French market. Its carefully studied manufacture has led many large firms to adopt the brakes, whose performance is called of the very first order. It praises the models for a remarkable design: an elegant form, an extremely simple mounting and maximum efficiency. The Cantilsider in particular is described as a luxury brake whose working is beyond reproach, fitted to quality machines and giving full satisfaction to users. Among the firm’s other products it names all models of grips and the spare parts for shoe brakes and for the Cantilsider. It closes by saying that the Etablissements Sider, rue Camille-Pelletan, at Saint-Etienne, keep their complete catalog at the disposal of cyclists’ dealers (Vélocistes), makers (Constructeurs) and wholesalers (Grossistes).]

[A short editorial notice, text only, with no illustration. The heading “Les freins SIDER” is centered above the text in bold roman type with the brand name in capitals. The text below is set mostly in italic, in five indented paragraphs, with a few words in upright roman: “Sider” in the first two paragraphs and “Les Etablissements” in the last, where the brand name appears in small capitals. In the second paragraph the phrases “forme élégante, montage d’une extrême simplicité, efficacité maxima. Le Cantilsider” are picked out in bold roman. The firm’s name and street appear only in the last paragraph, with no telephone number. No signature or agency mark appears.]