Sedis 21 December 1957 Advertisement — Three Years World Champion, Ockers and Van Steenbergen on Peugeot

— Page 1 —
La chaîne française de qualité

depuis 3 ans

Champion du Monde

SEDIS

1955: STAN OCKERS
1956: VAN STEENBERGEN
1957: VAN STEENBERGEN

sur Cycles Peugeot [?]

JB [?]

[A racing cyclist bent over his machine is drawn entirely in lengths of roller chain, the rider’s head, back and arms and both wheels formed from one looping chain printed in black with a gray shadow. The slogan opens in red script across the top, and “depuis 3 ans” and “Champion du Monde” are set in black script with a red shadow through the figure, around a large black “3” outlined in red; the SEDIS name is cut in white hatched capitals on a slanted black panel at lower left, and the three world champions are listed at lower right, the years in red script and the names in black capitals, above the red “sur Cycles Peugeot” line, which ends in a small red square carrying a white script monogram in an octagonal frame. A hole in the paper at the foot of the page takes out the middle of the word “Peugeot”.]