Sedis November 1952 Advertisement — Yellorex chain for the bicycle and Yellow Cyclo chain for the cyclomoteur, white on black

— Page 1 —
POUR LE
VÉLO

YELLOREX

POUR LE
CYCLOMOTEUR

YELLOW “cyclo”

Les chaînes françaises
de qualité..

[A reversed advertisement: white lettering and line drawing on a solid black panel with rounded corners. At the upper left “POUR LE VÉLO” is set in spaced bold capitals above a short vertical stroke, and below it “YELLOREX” fills the width in very large, heavy white capitals with a slanted “Y”. At the upper right a cyclist in a cap is drawn in loose white strokes riding a bicycle, with a few speed lines trailing behind. The same arrangement repeats lower down: “POUR LE CYCLOMOTEUR” in spaced capitals over a short vertical stroke, then “YELLOW” in large white capitals followed by “cyclo” in quotation marks in a rounded lower-case face, and at the right a second rider, in a hood or scarf, drawn on a small-framed machine with speed lines. A two-line slogan in brush script closes the panel. A small monogram of two interlaced letters in a rounded box stands at the lower left corner of the black panel. No firm address or telephone number appears. There is no artist signature other than that monogram and no agency mark.]

[This advertisement shares page 72 of L’Officiel du cycle with advertisements for Cyclo, E. Perrin and Barral, each held here as its own record.]