Scout 1953 Advertisement — The Scout cyclo-watch, a shock-proof handlebar clock in a waterproof dural case

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CYCLO-MONTRE
“SCOUT”
Montre adaptable sur
guidon cyclomoteurs,
cycles, motos, scooters.

BOITIER DURAL ÉTANCHE.
SUSPENSION ANTI-CHOC.
MOUVEMENT DE PRÉCISION.

MANUFACTURE D’HORLOGERIE DE BÉTHUNE
Service Commercial CYCLO-MONTRES : 181, rue du Faubourg-d’Arras (P.-de-C.).
Téléph. : 47 et 10-88 -:- Télégr. : Manhorlo, Béthune.

[A ruled advertisement in black and white, set in a thin rectangular border. At the upper left a simple outline drawing, with little shading, shows the end of a handlebar with its rubber grip and a bolted stem clamp at the left; a round clock with a dark face, white numerals 1 to 12 and two white hands is clamped to the bar by a ribbed metal band. A long thin curved arrow runs from the upper right of the panel and points at the clock. At the right “CYCLO-MONTRE” stands in heavy spaced capitals, with “SCOUT” below it in very large, heavy capitals between quotation marks. Three lines of light slanted roman type follow, then a short rule and three lines of bold spaced capitals, each ending in a period. Across the foot a double-ruled band holds the maker’s name in heavy, very widely spaced slab capitals. Beneath it the commercial service line is set in roman type with the street address in bold, and a last line in small bold sans serif type gives the telephone and telegraph addresses. No artist signature is visible. The top frame rule is cut by the edge of the crop, and the arrow touches the upper edge.]

[This advertisement shares page 100 of L’Officiel du cycle with an advertisement for Sonnclair, held here as its own record, and one for Compagnie Continentale de Sellerie Vélocipédique.]