Scout November 1952 Advertisement — The Scout cyclo-watch for the handlebar, in a waterproof duralumin case

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MANUFACTURE d’HORLOGERIE de BÉTHUNE (P.-de-C.)

CYCLO-MONTRE
“SCOUT”

Montre adaptable sur guidon
cycles, cyclomoteurs,
motos, scooters

BOITIER DURAL ÉTANCHE.
SUSPENSION ANTI-CHOC.
MOUVEMENT DE PRÉCISION.
Service commercial :

28, rue Charlot, PARIS (3e) – Tél. : TUR. 42-97

[A ruled advertisement in black and white, closed by a heavy black bar across the top and another across the foot, with thin rules at the sides. A single halftone photograph at the left shows a round handlebar clock with a dark dial, white numerals from 1 to 12 and two white hands, seen slightly from the side so that the deep case shows at the right; a metal clamp band hangs below it with a small bolt. The firm line “MANUFACTURE d’HORLOGERIE de BÉTHUNE” runs across the head in bold condensed capitals with “(P.-de-C.)” in small type at its end. At the right “CYCLO-MONTRE” is set in large heavy capitals above “SCOUT” in very large heavy shaded capitals between quotation marks. The text beneath is in light italic lowercase, the last line pushed to the right, with a short rule and three lines of bold wide capitals, then “Service commercial :” in a decorative roman face. The Paris address and telephone number run across the foot in heavy type. No artist signature is visible.]

[This advertisement shares page 84 of L’Officiel du cycle with advertisements for Vickers, Éditions S.O.S.P. and J. Martin et Cie.]