Sablé October 1954 Advertisement — Every Fitting for Cycles, Motorcycles and Scooters, from Helmets to Saddlebags

— Page 1 —
ÉLÉGANCE
CONFORT
QUALITÉ
UTILISATION
MAXIMUM

EXIGEZ

SABLÉ
PARIS

TOUS
EQUIPEMENTS
POUR
◆ CYCLES
◆ MOTOS
◆ SCOOTERS

Etablissements SABLÉ Frères
20-22, Rue du Pré St-Gervais – PANTIN (Seine)

LA MARQUE QUI S’IMPOSE

Tél. NORD 84-93
Métro HOCHE à 50 mètres

HALL DU CYCLE : Stand 236

[A full-page advertisement printed in black and a salmon red, with a wide solid red border on all sides and a rounded cream-colored panel at the left holding the photographs. In the panel, on the upper left, two men in work clothes stand facing each other in a halftone photograph, one in a one-piece coverall and the other in a belted coat and trousers, as if passing something from hand to hand. At their right two small halftone photographs show a padded helmet with ear straps and a peaked cap-style helmet with a chin strap. Below the men a tubular luggage rack is photographed from the side, and at the right a leather saddlebag with two buckled straps and a stitched lower edge is shown above an open leather bag with a flap and clasps. A large pannier case sits on a second rack at the upper right edge of the panel. A leather gauntlet glove and a flat overshoe are photographed in the lower left. At the right a tall pole rises obliquely with four streaming pennants, white with black shadow ribbons, each lettered by hand in a quirky brush capital style with one of the words “ÉLÉGANCE”, “CONFORT”, “QUALITÉ” and “UTILISATION MAXIMUM”, and a striped red-and-white band of waves behind the pole. At the center of the lower half the brand name “SABLÉ” is set in very large black sans-serif capitals inside a rounded diamond with an airplane drawn through the lower letters and a patterned shield behind them, and the word “PARIS” under the emblem. A white arrow-shaped tag reading “EXIGEZ” sits at the upper right of this emblem. To its right the product list is set in spaced sans-serif capitals with diamond bullets. The firm name and address sit under the emblem in sans-serif type, followed by a black bar with “LA MARQUE QUI S’IMPOSE” in white slanted capitals. The telephone number and nearest Métro stop are set in small type at the lower left, and the hall and stand line runs below the red border. No artist signature is visible and no text shows through from the reverse of the leaf.]