Sablé 1953 Advertisement — Leather Saddlebags for Cycles, Cyclomoteurs, Scooters and Motorcycles

— Page 1 —
SCOOTER

pour
LAMBRETTA-MOTOBÉCANE-VESPA
Tous autres modèles cuir et divers
pour toutes marques de scooters

SABLÉ
PARIS

CYCLO-MOTEUR
& CYCLES

Nombreux modèles courants et de
luxe en cuir et toutes autres matières
pour tous usages utilitaires et
camping.

MOTO

Équipement idéal p’ moto-camping
Modèle spacieux, confortable, tout
cuir 1er choix. — Tous articles cuir et
divers pour motos.

Un modèle SABLÉ est conçu pour durer
Choix incomparable

22, Rue du Pré Saint-Gervais – PANTIN (Seine) – NOR 84-93

[A tall advertisement printed in blue and black on a pale ground. Three round white medallions are stacked down the page over a blue field. Each holds a halftone photograph of a leather bag above a short caption, and a heading in white spaced capitals sits at its left: “SCOOTER” over a flat flap bag with two straps and a small lock, “CYCLO-MOTEUR & CYCLES” over a squarer bag with a roll on top and a smaller pocket in front, and “MOTO” over a boxy bag laced across its side with crossed cords. Between the first and second medallions a white diamond holds the name “SABLÉ” in large black italic capitals with a leopard-spot motif behind it and a small drawn aircraft below, with the word “PARIS” at its foot. Along the right edge two lines of white lettering read upward: “Un modèle SABLÉ est conçu pour durer” and “Choix incomparable”. A black band across the foot carries the address in white type. There is no artist signature.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with an advertisement for the M.R. motor machines of Mandille et Roux.]