Ruhier June 1951 Advertisement — Ruhier toe clips and straps for more output and less effort, with pump holders, cable clips, trouser clips and luggage straps

— Page 1 —
+ DE RENDEMENT
— D’EFFORT……
CALE-PIEDS
et COURROIES

J.RUHIER

Porte-Pompes – Bavettes
Attache-Gaine – Pinces et
cercles pantalons – Cour-
roies porte-Bagages.

J. RUHIER
FABRICANT
Vente exclusive aux grossistes
81, r. de Reuilly (12e),
— DOR. 57-41 —

[A tall narrow ruled advertisement in black and white. At the head a bold plus sign and a bold minus sign stand at the left of two lines of slanted outline capitals, “DE RENDEMENT” and “D’EFFORT” followed by a dotted line, with “CALE-PIEDS” and “COURROIES” below in heavy rounded capitals and a small italic “et” between them. The name “J.RUHIER” is reversed out in large white capitals on a solid black band that crosses the full width. Beneath it, a list of goods is set in medium sans-serif type between two wavy vertical rules, then the name “J. RUHIER” again in bold capitals, with “FABRICANT” in roman capitals, a line in bold italic type, and the street address with a raised small “e” after “12” and the telephone number between two short dashes at the foot. A heavy rule encloses the panel. There is no signature or agency mark.]

[This advertisement shares page 32 of L’Officiel du cycle with advertisements for Perry, Cyclometer, Mazoyer, Delangle, Verrerie Stéphanoise, Oryap, Maxi-Car, Répar-Witt, Berger, Chaplait and Indéca, each held here as its own record, and others for Marcel Guillen and Sanor.]