Ruhier 1950 Advertisement — Toe Clips, Straps and Small Accessories

— Page 1 —
+ DE RENDEMENT
— D’EFFORT……

CALE-PIEDS
et COURROIES

J.RUHIER

Porte-Pompes – Bavettes Attache-Gaine – Pinces et cercles pantalons – Courroies porte-Bagages.

J. RUHIER
FABRICANT
Vente exclusive aux grossistes
81, r. de Reuilly (12e),
— DOR. 57-41 —

[An all-type advertisement in a heavy rule frame. At the top a large bold plus sign and minus sign stand at the left of the two italic outline lines “DE RENDEMENT” and “D’EFFORT”, so that they read “more output, less effort”, the second line trailing off in a dotted leader. “CALE-PIEDS et COURROIES” follows in bold extended capitals, then “J.RUHIER” reversed out in white on a full-width black panel. Below, the product list and the firm’s details are set inside two vertical wavy rules, in a sans serif with slab-serif lines for “FABRICANT”, the sales note and the telephone. No illustration, signature or agency mark.]

[This advertisement shares page 40 of L’Officiel du cycle with advertisements for Lightrace and Lelege, the Éclair cable clamp, Girard, Oryap, Yellorex, Mazoyer, Verrerie Stéphanoise and A.C.O., each held here as its own record, and others for Hungaria shoes and balls, Le Briochin soap, Hirondelle Vaseline and greases, A.D.M. valve guides, Claverie-Sport cycling shoes and Peugeot vélomoteur and motorcycle parts from Éts Gilbert Cuenin, and the magazine’s notice for commercial printing.]