Ruhier April 1951 Advertisement — Toe Clips and Straps, Pump Holders and Fittings

— Page 1 —
+ DE RENDEMENT
– D’EFFORT . . . . . .
CALE-PIEDS
et COURROIES
J. RUHIER

Porte-Pompes – Bavettes
Attache-Gaine – Pinces et
cercles pantalons – Cour-
roies porte-Bagages.

J. RUHIER
FABRICANT
Vente exclusive aux grossistes
81, r. de Reuilly (12e),
— DOR. 57-41 —

[A ruled advertisement in a double-ruled frame with a thick left and right edge. At the top a heavy plus sign and minus sign stand before two lines in slanted light capitals, “DE RENDEMENT” and “D’EFFORT” followed by a dotted line; “CALE-PIEDS” and “COURROIES” in heavy capitals with “et” in a light italic come next. A black band across the panel carries “J. RUHIER” in very large white rounded capitals. Below, between two wavy vertical rules, the product list is set in a bold sans serif, then the maker’s name in heavy shaded capitals, the word “FABRICANT” in roman capitals and the address and telephone lines in bold type. There is no drawing and no signature.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Argaud, Delangle, Mazoyer, Vynex, Cadres Gloria, Securit, Répar-Witt, Lucien Clément, Berger, Chaplait and Tendil, each held here as its own record, and others for the Derny auxiliary engine and the Stark self-adjusting bearing.]