Reinhard et Chapuiset 1952 Advertisement — Rims and mudguards for vélomoteurs and motorcycles, and Profil V mudguards for bicycles

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JANTES
& GARDE-BOUE VÉLOMOTEURS & MOTOS
GARDE-BOUE VÉLOS

Ets REINHARD ET CHAPUISET

207, Avenue Pasteur
BAGNOLET (Seine)
Tél. AVRON 31-94

REC
PROFIL V

VENTE EXCLUSIVE EN GROS

[A ruled advertisement in black and white, set inside a single thin rectangular border. The top three lines are in heavy sans-serif capitals, “JANTES” widely letter-spaced on its own line and the two lines below in condensed capitals, followed by a short double rule with a thin line above and below it. The firm’s name “Ets REINHARD ET CHAPUISET” stands across the middle in very large, tightly condensed bold capitals, with “Ets” set small and raised. Below it the address and the telephone line are set in smaller, wide sans-serif capitals and lower case, and a short wavy rule separates them from the drawings. Two mudguards are drawn in black line and solid ink in the lower half: at the left a single smooth curved guard seen from the side, with a small “REC” mark near its foot; at the right a longer guard shown in cutaway profile, with the folded sheet-metal edge drawn in white line, the letters “REC” and the words “PROFIL V” printed along its surface. “VENTE EXCLUSIVE EN GROS” runs in widely spaced heavy capitals along the bottom edge. There is no artist signature and no agency mark.]

[This advertisement shares page 68 of L’Officiel du cycle with advertisements for Lambert et Cagnon and Jux, each held here as its own record, and one for Chazal & Rouchouse.]