Reinhard et Chapuiset May 1952 Advertisement — Rims and mudguards for vélomoteurs and motorcycles and mudguards for bicycles, with the Rec Profil V drawn

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JANTES
& GARDE-BOUE VÉLOMOTEURS & MOTOS
GARDE – BOUE VÉLOS

Ets REINHARD ET CHAPUISET

207, Avenue Pasteur
BAGNOLET (Seine)
Tél. AVRON 31-94

ReC

PROFIL V

ReC

VENTE EXCLUSIVE EN GROS

[A ruled advertisement in black and white, framed by a thin single rule. Three lines of condensed sans-serif capitals at the head, the first line (JANTES) centered and spaced wide, give the products. A short triple rule in the center separates them from the firm’s name, set in large heavy condensed capitals with a small raised “ts” in “Ets”. Below it the address and telephone number stand centered in bold sans-serif lettering, followed by a short wavy line. Two drawings of curved mudguard sections fill the lower part. At the left a dark mudguard, shaded in halftone, curves upward with the small mark “ReC” on its flared foot and a few faint letters stamped near the top. At the right a larger mudguard drawn in black line work with white highlights shows a flanged edge and a curved profile, with “ReC” and “PROFIL V” lettered in white along its top face. The words “VENTE EXCLUSIVE EN GROS” run across the full width of the foot in heavy spaced sans-serif capitals. No signature or artist’s mark appears, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 53 of L’Officiel du cycle with an advertisement for Hutchinson, held here as its own record.]