Reinhard et Chapuiset 1951 Advertisement — Rims and Mudguards, and Bicycle Mudguards

— Page 1 —
JANTES
& GARDE-BOUE VÉLOMOTEURS & MOTOS
GARDE – BOUE VÉLOS

Ets REINHARD ET CHAPUISET
207, Avenue Pasteur
BAGNOLET (Seine)
Tél. AVRON 31-94

RcC
PROFIL V

VENTE EXCLUSIVE EN GROS

[A quarter-page advertisement in black on cream inside a thin ruled frame; the right side of the advertisement runs into the binding in this photograph, so the frame’s right-hand rule is lost, although the line ends appear complete. The product lines are set in condensed sans-serif capitals at the top, a double rule below them, then the firm’s name in large condensed bold capitals, the address in bold extended sans-serif and the telephone line, with a short wavy rule below. At the foot, two drawings of short lengths of mudguard in black with white highlights: at the left a deeply curved valanced section with small lettering on its edge, at the right a ribbed section lettered “RcC” and “PROFIL V” with a wire stay, its rolled end toward the viewer. The closing line runs in bold extended capitals, with an ink blot between “VENTE” and “EXCLUSIVE”. No signature or agency mark. Show-through of text and a heading from the other side of the leaf is visible over the ground; it is not part of this advertisement.]

[This advertisement shares page 64 of L’Officiel du cycle with an advertisement for Idéale, held here as its own record, and one for the Métalloplan cyclomoteur.]