Radior October 1951 Advertisement — Fifty Years of Experience: Cycles, Cyclomoteurs and Vélomoteurs

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RADIOR

50 ans d’expérience

vous offre
une parfaite synthèse
DE QUALITÉ
PRÉCISION
ÉLÉGANCE
BON GOÛT

Cycles TOUS MODÈLES
Cyclomoteurs
2 & 4 temps, 1 L. aux 100 k
Vélomoteurs
Moteur NERVOR
2 temps, 2 L. aux 100 k

MONTAGE
MISE AU POINT
IRRÉPROCHABLES

Catalogues illustrés
franco sur demande

RADIOR
Cycles & Motos BOURG (Ain)

[A tall single-column advertisement drawn in black line and tone on cream inside a thin ruled frame. The name “RADIOR” runs across the top in large shadowed display capitals filled with a crosshatched screen. Below it at the left, “50 ans d’expérience” in a bold numeral and slanting brush script, the final “e” drawn out as a long swash stroke; at the right, the four qualities in bold capitals. The middle of the panel is a tilted pale card, ruled with horizontal hatching at its edges and set against a black ground with a white highlight, carrying three line drawings one above another: a man’s touring bicycle with a rear carrier and fenders, a step-through cyclomoteur with a small engine at the bottom bracket, and a vélomoteur (a light motorcycle) with a tank and sprung saddle. Below the card the three product lines in bold sans-serif, each with a large black bullet, ending in a black pointer. The fitting line and the catalog offer (in script) stand at the lower left, and a black band across the foot carries the name in white display capitals and the address in white sans-serif. The agency mark “PUB. S.O.S.P.” is set vertically in small italic capitals at the right edge of the panel, beside the card. Faint show-through of text columns from the other side of the leaf is visible in the ground.]

[This advertisement shares page 26 of L’Officiel du cycle with an advertisement for the Jawa motorcycle.]