Prym 1953 Advertisement — Prym specialties for the cycle: pedals, luggage racks, footrests and warning bells

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ATELIERS ROGER POULLAIN

Rue Pierre-Curie, LES MUREAUX (S&O) Tél. : Meulan 490

MARQUE
Les Spécialités PRYM pour le Cycle
DÉPOSÉE

PÉDALES
PORTE-BAGAGES
REPOSE-PIEDS MOTO
TIMBRES AVERTISSEURS

PUB. S.O.S.P.

[A full reversed advertisement panel, with all lettering and rules in pale cream on a solid dark gray ground, inside a triple-line border. At the head “ATELIERS ROGER POULLAIN” is set in bold spaced sans-serif capitals above a single rule, and the street address and telephone line below it is in lighter mixed-case lettering with “LES MUREAUX” in bold capitals. In the middle of the panel stands the trademark: a pointed horizontal winged band with a double outline, its left wing reading “Les Spécialités” and its right wing “pour le Cycle” in a flowing script, joined to a central oval with a double outline that holds “PRYM” in large tall capitals, with “MARQUE” curved along the top of the oval and “DÉPOSÉE” curved along the bottom. Along the lower part four lines of heavy sans-serif capitals, centered and widening toward the foot, name the products. A small agency line, “PUB. S.O.S.P.”, is printed vertically along the right margin, reading upward. There are no drawings of the goods and no artist signature; the S.O.S.P. mark is an agency mark.]

[This advertisement shares page 186 of L’Officiel du cycle with advertisements for AFCO, Choillot and Ruby, each held here as its own record, and one for Ladeveze.]