Prym May 1953 Advertisement — Prym specialties for the cycle: pedals, luggage carriers, motorcycle foot rests and warning bells, in reversed type

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ATELIERS ROGER POULLAIN

Rue Pierre-Curie, LES MUREAUX (S&O) Tél.: Meulan 490

MARQUE
PRYM
DÉPOSÉE

Les Spécialités pour le Cycle

PÉDALES
PORTE-BAGAGES
REPOSE-PIEDS MOTO
TIMBRES AVERTISSEURS

PUB. S.O.S.P

[A small ruled advertisement printed as a solid dark panel with all the lettering reversed out in white, set inside a double rule. Text only apart from a decorative emblem. “ATELIERS ROGER POULLAIN” runs across the head in heavy spaced roman capitals above a thin rule, and the address line below it is set in a lighter hand-lettered style with “LES MUREAUX” in bold capitals. At the center a white-outlined oval carries the name “PRYM” in tall condensed capitals, with “MARQUE” curving above it and “DÉPOSÉE” curving below. A pair of outlined wing-shaped bands extend from the oval to the left and right and carry “Les Spécialités” and “pour le Cycle” in a light script. Four lines of large bold sans-serif capitals at the foot list the products, each line a little wider than the one above. A tiny agency mark, “PUB. S.O.S.P”, runs vertically up the right margin. No drawing of a product and no artist signature appear, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 70 of L’Officiel du cycle with advertisements for J. Baron and Onoto, each held here as its own record, and others for Marcel Heurtier, Gallet, H. Grand-Chavin-Lamy, Larpenteur and Semonsu-Béraud.]