Onoto October 1955 Advertisement — Bicycles, Cyclomoteurs and Motorcycles for 1956: the Faired Vélomoteur and the Super-Luxe Bicycles

— Page 1 —
ONOTO

S. A. R. L. Capital de 21.500.000 francs
FONDÉE en 1906

Bureaux :
5, Faubourg de Chalon
DOLE (Jura)

MANUFACTURE DE BICYCLETTES
CYCLOMOTEURS – VÉLOMOTEURS – MOTOS

vous offre pour la saison 1956 :

son Vélomoteur type caréné à moteur YDRAL

et toute la gamme de production de ses Usines
d’une superficie de 4.000 mètres carrés
pourvues d’un outillage moderne.

★ BICYCLETTES SUPER-GRAND LUXE
à des prix très étudiés
★ CYCLOMOTEURS
à une ou deux vitesses
★ VÉLOMOTEURS 100 cm³
moteurs NSU – VLT – MISTRAL
★ VÉLOMOTEURS 125 cm³
moteur YDRAL 4 vitesses
★ MOTOS 175 cm³
moteur YDRAL 4 vitesses

[label] Nous recommandons exclusivement l’emploi des huiles
MOTUL
MIX-COURSES

ONOTO en 1936
etait déjà équipé pour une
production de 125 Vélos par jour

Ses 3 USINES
MONTAGE :
5, Faubourg de Chalon — DOLE
FABRICATION des PIÈCES DÉTACHÉES :
6, rue Croix-d’Aran — DOLE
ÉMAILLAGE, NICKEL, CHROMAGE :
17, Faubourg de Chalon – DOLE

[A tall narrow ruled advertisement in black and white on a single column, closed along the bottom by a heavy ruled line. “ONOTO” stands across the head in very large heavy roman capitals with a soft offset shadow. Beneath it, in small type, come the company line and “FONDÉE en 1906”, a short rule, the office address in a light italic with “DOLE (Jura)” in letter-spaced capitals, and a second short rule. Two lines of thin, widely spaced sans-serif capitals name the manufactures, and a bold italic line, “vous offre pour la saison 1956 :”, leads into the drawing. The drawing is a line engraving with fine hatching of a streamlined motorcycle in side view with the front on the right: a fully enclosed body and tank carrying a script name on the tank, a dual seat with a carrier rack, deep valanced fenders, an exposed kick-starter and a silencer low on the left, telescopic fork, wire wheels and a small round headlamp. The signature “Rebour” is set in a stylized hand with a boxed or underlined flourish at the lower center of the drawing, beneath the engine. Below the drawing a bold italic line names the YDRAL motor, followed by two lines of italic text on the factories, a short rule, and a list of five items marked with black stars in light sans-serif capitals with descriptions beneath in small type. At the right of the list a slanted rectangular label, drawn tilted and ruled in black, carries in small letters the recommendation of Motul oils with “MOTUL” in heavy black capitals and “MIX-COURSES” on a lower band. A short rule, “ONOTO en 1936” in bold letter-spaced capitals with two small italic lines, another short rule and “Ses 3 USINES” in bold italic capitals lead to three lines of light sans-serif capitals, each followed by an indented italic address ending in the town name “DOLE”. The right-hand ends of the two spaced capital lines near the top lose their last letter to the right edge. Faint show-through of text from the reverse of the leaf appears beside the Motul label and the list.]

[This advertisement shares page 154 of L’Officiel du cycle with an advertisement for anonyme Dynex.]