Onoto 1953 Advertisement — 30 Cycle Models and the 1953-54 Motor Range

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Les Établissements ONOTO – Fondés en 1906

S.A.R.L. au capital de 21.500.000 de francs

Surface 17.000 m² — Surface couverte 4.000 m²

Mettent en fabrication pour 1953-1954

30 Modèles de cycles à prix imbattables à qualité égale,
4 — de cyclomoteurs à 1 et 2 vitesses à fourches télescopiques et 2 tambours,
1 Modèle cyclomoteur utilitaire,
2 Modèles vélomoteurs,
1 Modèle vélomoteur léger à 3 vitesses.

DEMANDEZ
Catalogues et tarifs cycles, cyclomoteurs et vélomoteurs

DEMANDEZ
Tarifs cycles enfant et baby. Pour garnir vos magasins pour les fêtes de Noël et 1er de l’An. Livrables en octobre et novembre. 2 échéances : fin février – fin mars 1954.

Ecrivez à :
Éts ONOTO, Faubourg de Chalon, DOLE (Jura)

[A full-width ruled advertisement, mostly text. The head line reads “Les Établissements ONOTO – Fondés en 1906”, with ONOTO in tall condensed black capitals and the rest in a heavy condensed face. Below it the capital line is in italic roman, the surface figures in bold wide type and the production list in a plain sans-serif, with a bold italic line announcing the 1953-1954 range. The list sits in two columns: its first lines run the full width, then the vélomoteur lines and the first “DEMANDEZ” block narrow to a column at the left. At the right of that column a halftone picture shows a lightweight motorized cycle in three-quarter view from the front left, with a telescopic fork, a headlamp, a tank lettered ONOTO, a small engine under the frame, a saddle and a rear luggage rack; the name ONOTO also appears on the frame. A second “DEMANDEZ” block in bold capitals with a paragraph of ordering terms runs the full width beneath it. A double rule separates the foot, where “Ecrivez à :” in bold italic stands above the firm’s name and address in large bold roman and italic capitals. A small signature, apparently L. SANSO, stands at the lower right of the drawing and is not fully clear.]

[This advertisement shares page 86 of L’Officiel du cycle with an advertisement for Christophe, held here as its own record, and one for Gurtner carburetors.]