Onoto September 1953 Advertisement — For 1953-54, 30 models of cycles, cyclomoteurs and vélomoteurs, and children’s cycles

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Les Établissements ONOTO – Fondés en 1906

S.A.R.L. au capital de 21.500.000 de francs

Surface 17.000 m² — Surface couverte 4.000 m²

Mettent en fabrication pour 1953-1954
30 Modèles de cycles à prix imbattables à qualité égale,
4 — de cyclomoteurs à 1 et 2 vitesses à fourches télescopiques et 2 tambours,
1 Modèle cyclomoteur utilitaire,
2 Modèles vélomoteurs,
1 Modèle vélomoteur léger à 3 vitesses.

DEMANDEZ
Catalogues et tarifs cycles, cyclomoteurs et vélomoteurs

DEMANDEZ
Tarifs cycles enfant et baby. Pour garnir vos magasins pour les fêtes de Noël et 1er de l’An. Livrables en octobre et novembre. 2 échéances : fin février – fin mars 1954.

Ecrivez à :
Éts ONOTO, Faubourg de Chalon, DOLE (Jura)

[A ruled advertisement in black and white inside a double-line border. The head is set across the full width in condensed sans-serif capitals, with ONOTO in much larger, heavier letters than the words around it. Beneath it an italic roman line gives the company form and capital, and a line in bold wide sans-serif gives the site areas. The list of models is set in a light sans-serif, with the bold italic line “Mettent en fabrication pour 1953-1954” above it and the figures 30, 4 and 1 aligned in a left margin. The lower left lines of the list run in a narrow column beside the picture. At the center right a large halftone drawing shows a motorized bicycle in three-quarter view from the front left: a telescopic front fork with a spring, a small headlamp, a teardrop fuel tank lettered ONOTO, a padded saddle, a luggage rack over the rear wheel, a small engine under the frame with an exhaust running back along the right side, and spoked wheels with fenders. The word ONOTO is also lettered along the frame tube. A signature reading L. Samso (the second letters are hard to make out) runs diagonally at the lower right of the drawing. Below the drawing, two bold sans-serif DEMANDEZ headings introduce short text blocks, one in the left column and one centered under the picture. A pair of thin horizontal rules separates these from the closing lines: a bold italic “Ecrivez à :” and, in large bold italic serif capitals and lowercase, the firm’s name and address across the foot of the panel.]

[This advertisement shares page 110 of L’Officiel du cycle with advertisements for Ateliers de Mécanique du Centre and Fabrication Sofrex.]