Onoto May 1953 Advertisement — 1906-1953, 47 years of experience: cycles, tandems, cyclomoteurs and vélomoteurs, with a motorized bicycle drawn and agents invited

— Page 1 —
— 1906 — ONOTO — 1953 —
47 ans d’expérience

Cycles — Tandems — Cyclomoteurs — Vélomoteurs

AGENTS : Demandez cata-
logues et notices qui vous
expliqueront

Pourquoi ONOTO
fabrique des bicyclettes et des
cyclomoteurs de haute qualité
et de très belle présentation
à des prix défiant toute con-
currence à qualité et présen-
tation égale ; demandez-nous ceci aujourd’hui même, cela ne vous
engage en rien, à

Manufacture ONOTO à Dôle-du-Jura

[A ruled advertisement in black and white, framed by a double rule. Across the head “— 1906 — ONOTO — 1953 —” is set in bold italic roman, with “47 ans d’expérience” in a lighter roman line beneath it, and a line listing the four product types runs below in heavy condensed sans-serif type. The left half holds a column of italic text under a bold spaced-capital word “AGENTS”, with the question “Pourquoi ONOTO” in bold italic. At the right a motorized bicycle is drawn in halftone from a photograph, shown from the left side with a lady’s open frame, a small tank-shaped casing between the frame tubes carrying the name ONOTO, a small engine low between the wheels, a headlamp, a saddle, a luggage rack over the rear wheel and wire-spoked wheels with full mudguards, standing on a ground line. The last two lines of text run across the full width under the drawing, and the firm’s name and town are set in bold italic at the foot. No artist signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 70 of L’Officiel du cycle with advertisements for Prym and J. Baron, each held here as its own record, and others for Marcel Heurtier, Gallet, H. Grand-Chavin-Lamy, Larpenteur and Semonsu-Béraud.]