Niflex 1954 Advertisement — Precision Stampings: Niflex Saddle Clips, Stem Parts and Mudguard Stays

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Découpage et emboutissage de précision
pour tous métaux en feuilles et en fils

Ets J. NYFELER & Cie

11, rue Amouroux, Saint-Etienne. Tél. E³ 71-95

NIFLEX

Spécialités

Ferrures de selles

Pièces de potences de guidons

Tringles garde-boue

Rondelles, etc.

[A ruled advertisement in black and white, framed by a thin single-line border. The top two lines, “Découpage et emboutissage de précision” and “pour tous métaux en feuilles et en fils”, are set in bold, widely spaced sans-serif type, each underlined by a thin rule. Below them the firm’s name, “Ets J. NYFELER & Cie”, stands in large condensed bold capitals with a raised “ie”, closed by a full-width rule; the address and telephone line follows in lighter, widely spaced type. At the left a line engraving shows a bicycle saddle frame seen from the side, with long coiled springs at the rear and stamped metal rails, shaded with fine hatching; beneath it the word “NIFLEX” is set in outlined, widely spaced capitals between two rules. At the right a column headed “Spécialités” lists four items in letterspaced type, each separated by a short rule. Across the foot three line-engraved stamped metal parts are drawn in a row, each with a ring of radial serrations or a round hole, shaded with fine hatching. No signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 182 of L’Officiel du cycle with advertisements for Eberlein and Cagnion, each held here as its own record.]