Niflex May 1954 Advertisement — Precision stamping of sheet and wire metals: saddle fittings, stem parts and mudguard stays, with a Niflex saddle clip drawn

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Découpage et emboutissage de précision
pour tous métaux en feuilles et en fils

Ets J. NYFELER & Cie

11, rue Amouroux, Saint-Etienne. Tél E³ 71-95

Spécialités

Ferrures de selles

Pièces de potences
de guidons

Tringles garde-
boue

Rondelles, etc.

NIFLEX

[A ruled advertisement in black and white inside a single-rule frame. The two-line heading “Découpage et emboutissage de précision pour tous métaux en feuilles et en fils” is set across the head in bold sans-serif with a rule beneath each line. The firm name “Ets J. NYFELER & Cie” follows in very large heavy condensed capitals between two rules, with “Cie” set as a raised superscript. The address and telephone line sit below it in medium sans-serif. At the left a line drawing shows a saddle frame fitting: a bent steel rail with parallel coil springs along its top and four open coil springs hanging at the left end, with a clamp and bolt near the middle. Beneath it the word “NIFLEX” is lettered in thin outline capitals over an angled underline. At the right a column headed “Spécialités” in bold italic over a rule lists four items in light sans-serif, each separated by a short rule. Across the foot three small stamped metal parts are drawn in line engraving with fine radial hatching: a toothed round disc on a block at the left, an arched plate with a round hole in the middle, and a clamp ring with a square-holed toothed disc at the right. There is no signature and no agency mark.]

[This advertisement shares page 88 of L’Officiel du cycle with an advertisement for Bluteau, held here as its own record, and others for Huret and L. et J. Chopin.]