Motobecane 1954 Advertisement — The Type M.T.C. Eight-Speed Bicycle for Cyclotouring

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TOUTES LES BICYCLETTES DE QUALITÉ !..

TYPE M.T.C.

UN BEAU VELO
8 VITESSES

PRIX : 19.200 FRS

SPECIALEMENT ÉTUDIÉ POUR LE CYCLOTOURISME

FABRICATION DES USINES
MOTOBÉCANE
PANTIN – SEINE

[A full-page advertisement in red, black and white. A black field fills the upper two-thirds, headed by “Toutes les bicyclettes de qualité !..” in heavy red rounded capitals over a thin red rule. A small white cartoon figure with a smiling face strides at the upper left, his round body filled with tiny black silhouettes of bicycles, motorcycles and a scooter, one arm stretched out to point at “Type M.T.C.” in white spaced capitals. A large halftone photograph, cut out with a white outline, shows the M.T.C. touring bicycle from a three-quarter front view: a leather saddle, a rear carrier rack, mudguards, a derailleur and double chainring, a frame pump, dropped handlebars with brake levers and a front rack carrying a headlamp. A red pennant at the left carries “Un beau vélo 8 vitesses” in white heavy capitals with a small smile-shaped stroke below, and the price follows in large white figures. “Spécialement étudié pour le cyclotourisme” runs in heavy black capitals on a cream strip, and a red band at the foot holds “Fabrication des usines” and “Pantin-Seine” in spaced black capitals around “Motobécane” in large white slab-serif capitals. No artist’s signature is visible.]