Motobecane October 1954 Advertisement — Children’s Bicycles: the J.J. with Training Wheels, the Fillette and the Garçonnet

— Page 1 —
TOUTES LES BICYCLETTES DE QUALITÉ…

PRIX 8.200 FRS

Type J.J. – Cadre mixte haubanné très rigide
soudo-brasé – selle cuir 1er choix – garde-boue
acier – un frein de haute qualité spécialement
mis au point pour les enfants – pneus 1/2 ballon
blancs de 350 A – poignées de guidon assorties
aux pneus – guidon à potence réglable –
pédales caoutchouc – pompe – carter de chaîne
émail transparent rouge – stabilisateurs – tige
de selle permettant d’être réglée pour une
hauteur variant de 25 à 40 cm. – manivelles
chromées – vélo monté toutes billes.

FILLETTE 10.000 FRS

GARÇONNET 9.800 FRS
Cadre soudo-brasé – selle cuir 1er choix
toutes pièces chromées – 2 freins genre
course – pneus 1/2 ballon – porte-bagage –
carter de chaîne – garde-boue ” le Paon ”
pédales caoutchouc – émail transparent
rouge, vert, bleu ou émail blanc – pompe
catadioptre
Tailles 35 – 40 – 45 ou 48.

les
plus belles
bicyclettes
d’enfants

MOTOBÉCANE
PANTIN SEINE

[A full page advertisement printed in black, red and cream. A headline in heavy red capitals with a rounded outline runs across the top: “TOUTES LES BICYCLETTES DE QUALITÉ…”. Below it on the left a halftone photograph shows a child’s bicycle in side view with a small stabilizer wheel at the rear, a leather saddle, rubber grips, a chain guard and white tires; the price “PRIX 8.200 FRS” sits beneath it in bold black condensed capitals. To the right a column of bold black condensed type sets out the specification of the Type J.J. Lower on the right a large red oval, rising from the black panel, holds two cut-out halftone photographs with a pale halo: a girl’s bicycle with a low sloping frame and a rear rack, captioned in cream capitals “FILLETTE 10.000 FRS”, and a boy’s bicycle with a crossbar, a rear rack and a chain guard, captioned “GARÇONNET 9.800 FRS” with its specification in small cream condensed type centered below. The lower left of the page is a solid black panel. In it, in tall cream condensed lowercase type, stand the words “les plus belles bicyclettes d’enfants”, with a cream silhouette above them of an adult leading a child by the hand while the child pulls a small bicycle with stabilizer wheels. The firm’s name “MOTOBÉCANE” fills the width of the black panel in very large cream roman capitals, with “PANTIN SEINE” beneath it in small widely spaced sans-serif capitals. No artist signature is visible.]