Monet-Goyon 1952 Advertisement — New 1952 models: six Monet-Goyon bicycle types from touring to children and carrier, with two vélomoteurs and a 200 cc motorcycle

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Monet Goyon

BICYCLETTES • VÉLOMOTEURS • MOTOCYCLETTES

KOEHLER-ESCOFFIER

Nouveaux
Modèles
1952

TYPE
GTH

BICYCLETTES

• Routière normale — R.N
• Grand tourisme — G.T
• Super tourisme — S.T
• Course et Sport — C
• Enfant — E.M
• Porteur — P.M

VELOMOTEURS

100 cm³ — Type S3 GD
125 cm³ — Type S 6 V

MOTOCYCLETTES

200 cm³ “SHOOTING STAR”
Type M2V

TYPE
S 6 V

USINES ET BUREAUX : 44, RUE RAMBUTEAU A MACON (S.-&-L.)

SUCCURSALE A PARIS : 49, RUE DESRENAUDES (17e)

[A full-width advertisement in black and white, built from heavy black shapes and ruled lines. At the head a large black horn-shaped band, narrow at the center and flaring at both edges, carries “BICYCLETTES • VÉLOMOTEURS • MOTOCYCLETTES” in widely spaced white capitals, while “Monet Goyon” is written above it in a large black brush script with a swash underline. Below the band “KOEHLER-ESCOFFIER” is set in tall narrow black capitals with a round emblem between the two names, showing an engine placed in a wheel. A circle at the right is lettered by hand “Nouveaux Modèles 1952”, and a small boxed monogram sits at the upper right corner, too small to read. The lower part holds two halftone photographs in rounded frames. At the left a bicycle is shown from the side with mudguards, a chain guard, a handlebar with brake levers and a small lamp on the front fork, with a white pennant marked “TYPE GTH” at its upper left. At the right a motor-driven two-wheeler stands on its stand, shown from the left, with a headlamp, a fuel tank bearing script lettering, a sprung saddle and a rear carrier, and a white pennant marked “TYPE S 6 V” above it. To the left of each picture, a black label with white capitals heads each list, set in a rounded sans-serif face, with horizontal rules running behind. A small drawing in a downward-pointing triangle at the lower left shows a rider seen from the front, crouched low over the handlebar. Two black bands at the foot carry the factory and Paris addresses in white capitals. No artist signature is visible. Faint lettering from the reverse of the leaf shows through at the top.]