Monet-Goyon 1951 Advertisement — Monet-Goyon Bicycles, Vélomoteurs and Motorcycles, the 1952 Models

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Monet Goyon

BICYCLETTES • VÉLOMOTEURS • MOTOCYCLETTES

KŒHLER ESCOFFIER

Nouveaux
Modèles
1952

TYPE
RNH

BICYCLETTES
• Routière normale R.N
• Grand tourisme G.T
• Super tourisme S.T
• Course et Sport C
• Enfant E.M
• Porteur P.M

TYPE
S 6 V

VELOMOTEURS
100 cm³ Type S 3 GD
125 cm³ Type S 6 V

MOTOCYCLETTES
200 cm³ “SHOOTING STAR”
Type M2V

USINES ET BUREAUX : 44, RUE RAMBUTEAU A MACON (S.-&-L.)
SUCCURSALE A PARIS : 49, RUE DESRENAUDES (17e)

[A full-page advertisement printed in green and black on the paper’s cream stock. Across the top a broad green band with a concave curved lower edge carries “Monet Goyon” in a large black flowing script, the three product lines in spaced white capitals, and the Koehler-Escoffier name in black condensed capitals either side of its round emblem, a wheel-like rosette enclosing a drawing of a twin-cylinder engine. A green-outlined circle at the right holds “Nouveaux Modèles 1952” in handwritten script. Below, two black-and-white halftone photographs in rounded panels, set against green horizontal rules: at the upper left a man’s bicycle, type RNH, seen from the front three-quarter view, with full mudguards, a rear carrier, a chainguard, a headlamp and a sprung saddle; at the lower right a motorcycle, type S 6 V, seen from the side, its tank lettered “Monet Goyon” in script. Each photograph carries its type number in a green-outlined pennant. The bicycle and motorized ranges are listed under white-on-green labels. At the lower left, inside a black-outlined inverted triangle with stepped upper corners, is a small drawing of a rider seen head-on over the handlebars of a motorcycle; the factory and Paris branch addresses are set white on a green band across the foot. At the top right corner is a small boxed monogram, white on black within an octagonal outline: an interlaced letter “B” with a crossing stroke above it, perhaps a second letter, not read with certainty. A stain runs along the left edge of the sheet in this copy.]