Mistral 1952 Advertisement — Mistral pumps and the Radieuse Sport special in 400 x 24 and 480 x 24, a great success with racers, with two pumps drawn

— Page 1 —
Pompes

MISTRAL

RADIEUSE
“SPORT”
Spéciale

GRAND SUCCÈS
AUPRÈS DES
COUREURS

400 x 24
480 x 24

LES MEILLEURES
POMPES
RENOMMEE
MONDIALE

MISTRAL

EN VENTE CHEZ TOUS LES GROSSISTES ET DÉTAILLANTS DE CYCLES

[A ruled advertisement in black and white, framed by a thin rule and closed at the foot by a dark band that carries the selling line in reversed capitals. “Pompes” stands at the upper left in large brush-script lettering. Two waving flags drawn in line engraving with dense horizontal hatching fill the upper half: the left flag carries “MISTRAL” in bold slanted capitals and the right flag carries “RADIEUSE “SPORT” Spéciale” in slanted capitals and script. A slim tubular pump is drawn slanting across each flag, the left one plain with a small oval badge on the barrel, the right one longer with a ribbed grip at its top end and the words “RADIEUSE SPORT Spéciale” lettered along the barrel inside a narrow arrow shape. Light sans-serif lines at the left give the success claim and the two pump sizes, and a second block at the center gives the claim of world renown. The name MISTRAL crosses the lower part in very large heavy italic capitals with horizontal speed lines cut through the letters. A small signature reading “DEL” sits in the hatching to the right of the second pump, below the right flag. No address or telephone number appears, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 56 of L’Officiel du cycle with advertisements for Marvel, Gourgaud, Prym and Guttacoll, each held here as its own record, and others for Driot, Selles Reydel and Gallet.]