MDL 1955 Advertisement — Steel brakes of every model: caliper with clamps, center-spring caliper and cantilever, with a monogram of the letters M, D and L

— Page 1 —
TOUS MODÈLES DE FREINS EN ACIER

A
COLLIERS

A
RESSORT
CENTRAL

CANTILEVER

Marques:
Elllad — Sylvator
M.D.L. — Realtor
Jean

Ets M.D.L., 19, rue des Envierges, Paris

[A ruled panel advertisement in black and white inside a heavy frame. The headline “TOUS MODÈLES DE FREINS EN ACIER” runs across the top in heavy condensed capitals. At the left a line drawing shows a cantilever brake with its two arms, straddle cable, pads and a stem fragment cut by a torn edge at the top. At the right a second line drawing shows a center-spring caliper brake seen from the front, with a name stamped along its arch that is too small to read. Between them, “A COLLIERS” and “A RESSORT CENTRAL” are set in spaced capitals and a large interlaced monogram made of the letters M, D and L, drawn as a single linear device, stands at the center above the word “CANTILEVER”. The list of marques sits beneath it in bold sans-serif with dashes between names, followed by a short rule and the firm’s name and street address in condensed capitals across the foot. No artist signature appears.]

[This advertisement shares page 34 of L’Officiel du cycle with advertisements for Stella and Cyclometer, each held here as its own record, and others for H. Jeanneret et Cie, Fougerat, Marvel, S.O.S.P., La Vipère and Cailler et Krauss.]