MDL April 1951 Advertisement — Steel Brakes, Caliper and Cantilever, All Models

— Page 1 —
TOUS MODÈLES DE FREINS EN ACIER

A
COLLIERS

A
RESSORT
CENTRAL

CANTILEVER

Marques :
Elliad — Sylvator
M.D.L. — Realtor
Jean

Ets M.D.L., 19, rue des Envierges, Paris

[A ruled advertisement in black and white, a wide panel with a heavy black border thickened along the lower edge. The headline “TOUS MODÈLES DE FREINS EN ACIER” runs across the top in large condensed capitals. Two brake drawings in line engraving with stippled shading flank the center: at the left a cantilever brake seen from the front, with a cable running through a clamp ring and down to two arms with rubber blocks, shown against a broken section of fork and stem, and at the right a caliper brake with a single spring seen from the front, its arch lettered “SYLVATOR”. Each drawing has a short label of spaced capitals above it. At the center is a large outline monogram of the letters M, D and L interlaced, drawn as a single stroke. Below it the word CANTILEVER stands in heavy capitals between short rules, then a list of brand names in bold type under an italic label. The firm’s name and street address run in condensed capitals across the foot. No telephone line is printed. No artist signature is visible; the monogram is the firm’s mark.]

[This advertisement shares page 25 of L’Officiel du cycle with an advertisement for Gallet, held here as its own record, and one for Popula trailers.]