MDL 1953 Advertisement — Bicycle brakes and levers, all models: Elliad, M.D.L., Cadet, Jean Sylvator and Realtor

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FREINS de CYCLES
Poignées de freins

TOUS LES MODÈLES.
à colliers – à ressort centra
cantilever – à tasseaux

Marques :
Elliad – M.D.L. – Cadet – Jean
Sylvator – Realtor

Éts M.D.L., 19, r. des Envierges. Paris

[A ruled advertisement in black and white within a double-line rectangular frame. “FREINS de CYCLES” stands across the head in heavy condensed sans-serif capitals with lowercase “de”, and “Poignées de freins” sits beneath it in bold sans-serif. The center holds a line-drawn monogram of the letters M, D and L interlaced: a tall rectangle forms the D, a vertical stroke with a hooked foot forms the L, and two curved arms rise on either side to form the M. Below it the text is set in bold sans-serif with a bold italic “Marques :” and the firm line “Éts M.D.L., 19, r. des Envierges. Paris” at the foot in condensed bold capitals and lowercase. No signature or agency mark appears. No text from the reverse of the leaf shows through.]

[This advertisement shares page 198 of L’Officiel du cycle with advertisements for Ruche, Brasobloc, Marcel Guillen and IEP, each held here as its own record, and others for S.E.R., Cellier et Pouly, G.B., F. Barbe and Bolland.]