Mavic 1985 Advertisement — It’s Tough at the Top, but Not for Sean Kelly and Mavic

[A black-and-white photograph of a racing cyclist in a SEM Mavic and Skil Reydel kit riding a road bicycle beside bare trees; a photograph of Mavic components laid out together, including handlebars, derailleurs, hubs, pedals, a crankset, headset parts, tools and cables; a photograph of two rims.]
A PRESTIGE PRODUCT FROM EUROPE
IT’S TOUGH AT THE TOP,
MAVIC
BUT NOT FOR SEAN KELLY AND MAVIC.
SET “SPECIAL SERVICE COURSE” 1000
This unit, which is mounted on professional team bicycles, the famous “ALL MAVIC,” in black, is so reliable that even the Racing Service mechanics no longer have nightmares. After having been subjected to the test bench of the professional racing during the 1983 season, it is now on the market. This is quite an event. In the 1000 SSC set can be found the new 550 RD anodized hub and the very latest MAVIC products: the derailleur, the headset, and the 430 brakes which have been developed and improved according to designs provided by the mechanics.
CHAMPIONS CHOOSE MAVIC GROUP SETS.
WORLD SILVER MEDALIST TONY DOYLE ON MAVIC FOR 1985
EVER READY/MARLBORO TEAM ON MAVIC FOR 1985
GROUP SETS AVAILABLE FROM ELSMAR APPOINTED IMPORTERS:
RETAILERS PLEASE CONTACT:
AVENUE SUPPLIES LTD | TEL. 0602307554
COVENTRY EAGLE CYCLES LTD | TEL. 068628800
ELSWICK FALCON CYCLES LTD | TEL. 065256351
ALAN LLOYD ACC. | TEL. 0215204664
T.W. RUTTER LTD | TEL. 016536152
TONY BUTLEWORTH | TEL. 0742343218
RIMS ONLY STOCKED BY THE ABOVE PLUS THE FOLLOWING:
A.P. CRABTREE LTD | TEL. 0535605207
CARATTI SPORT | TEL. 0454411701
EDWARDES CYCLES LTD | TEL. 016993276
FISHER OF FINCHELY LTD | TEL. 013466255
HYKEHAM WHOLESALERS LTD | TEL. 0522688829
J.H. WIGHTMAN LTD | TEL. 0612238371
J.W. WILLS LTD | TEL. 0438820272
THE MAVIC COLLECTION: All components available separately.
Group set SSC | 1000
Group set Professional | 1010
Group set Route | 1012
Group set Sport | 1013
The rims of the PROFESSIONAL groups. A single example: the TOUR DE FRANCE 83: of the 14 starting groups, 13 were entirely equipped with SSC MAVIC rims.
ELSMAR DISTRIBUTORS LTD
SOLE UK REPRESENTATIVES ELSMAR DISTRIBUTORS LTD SERVICE TO MANUFACTURERS AND WHOLESALERS ONLY AVAILABLE TO THE RETAIL TRADE FROM YOUR WHOLESALER
Any contest must be with the dealer who sold the goods directly to the contestant. Elsmar Distributors Ltd cannot accept returns from the retail trade or the general public.