Mavic 1984 Advertisement — Tough. Light! The Mavic Advantage

[Left-hand page: a color photograph of a mud-spattered racing cyclist riding a flooded cobbled road between crowds of spectators, with a motorcycle and a second rider behind; the Mavic logo in red at lower left.]
TOUGH
the MAVIC advantage
Now permanent MAVIC stock in USA (201)342-6388
[Right-hand page: the word LIGHT! in large pale blue letters above a framed block of copy, with two photographs below: four black rims stacked at an angle on a white background, and a blue-background layout of a handlebar, derailleurs, hubs, pedals, crankset, brakes, headset parts, tools, levers, quick-release skewers and cables.]
LIGHT !
MAVIC. The components professional and amateur cyclists around the world choose. Nine out of ten professionals ride MAVIC’s legendary rims — 13 out of 14 teams selected MAVIC in the world’s most grueling event, the 1983 Tour de France. That kind of loyalty does not come overnight. And every single rim MAVIC produces is a guarantee of top quality.
MAVIC’s advantage is the result of years of experience and a genuine concern with precision. But MAVIC doesn’t just stop there. MAVIC carries a complete line of components. Sealed-bearing hubs and bottom brackets. Handlebars and stems. Brakes and derailleurs. Cranksets and pedals. And every one of MAVIC’s components is crafted in the finest French tradition.
Increasing numbers of professionals turn to MAVIC first as they outfit their bicycles. And so are America’s discerning cyclists and triathletes. MAVIC has become the component of choice throughout the world. Because MAVIC’s accessories are tough. And light. A combination built upon years of experience for the cyclist of today.
By hard layer oxydation, the surface hardness of the part treated is multiplied by 10. Applied to a rim, this treatment increases the rigidity.
This unit, which is mounted on professional team bicycles, the famous “All Mavic,” in black, is so reliable that even the Racing Service mechanics no longer have nightmares.