Les fabrications de la Compagnie Continentale de Sellerie — L’Officiel du cycle, 1 October 1955, Bauriat and Brown Saddles

From L’Officiel du cycle, du motocycle et du camping, 1 October 1955, N° 20, the paper’s special number before the Salon du Cycle at the Porte de Versailles, page 219: les fabrications de la Compagnie Continentale de Sellerie: Bauriat and Brown leather saddles for bicycles at the Salon du Cycle, plus saddles and rear seats for cyclomotors, motos and scooters, pillion seat and helmet. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les fabrications de la COMPAGNIE CONTINENTALE
DE SELLERIE

[Ebykr summary; the article’s text is not reproduced. The notice says that, as every year since its creation, the marques Bauriat and Brown will be shown at the Salon du Cycle 1955. The Compagnie Continentale de Sellerie will exhibit leather saddles bearing these marques, intended to equip bicycles, which, as the magazine has often shown in its columns, are far from disappearing. Visitors will see that these models, whose first types appeared more than sixty years ago, have been constantly improved in every detail. The Compagnie Continentale maintains an irreproachable quality for all its articles, using only first-choice materials, notably in the leather, which does not tolerate mediocrity.]

[Ebykr summary, second section. In addition to bicycle saddles, the Compagnie Continentale has created and perfected, with its usual care, all the saddles and rear seats for cyclomoteurs, motos and scooters, fitted with imitation leather (simili-cuir) or double-layer rubber in different colors; the makers of machines (Constructeurs) have received these models as well as they deserved. At the Compagnie Continentale’s stand visitors can see every type of mounting for motos and scooters with suspension adjustable by spring and rubber block, together with a patented two-person (biplace) seat whose price is very low and a sturdy, elegant helmet. The notice closes by saying that a reputation is not made by itself but earned, and that the Compagnie Continentale’s rests on more than sixty years of work and faultless supplies.]

[A column of printed text under a two-line heading in bold roman capitals and lowercase, the second line, “DE SELLERIE”, set flush right. The body is set in roman and italic type, the italic carrying most of the running text with the firm and marque names (Bauriat, Brown, Compagnie Continentale) in upright roman and a few phrases in bold roman, among them the passage on saddles and rear seats for cyclomoteurs, motos and scooters and the passage on mountings with adjustable suspension. Paragraphs are indented and the lines are justified. There is no drawing, no photograph, no signature and no address or stand number in this notice.]