Bauriat 1953 Advertisement — For 58 years, saddles of the great marques: Bauriat and Brown, with a leather saddle drawn

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Depuis 58 ans
les Selles de Grandes Marques

BAURIAT

BROWN

sont toujours et partout
les premières

SALON du CYCLE — Stand nº 150

[A ruled advertisement in black and white, set in a single thin rectangular frame. The head is two centered lines in a bold slab-serif face, “Depuis 58 ans” above “les Selles de Grandes Marques”, with the letters widely spaced. Below, “BAURIAT” stands across the full width in very large heavy sans-serif capitals. In the middle is a bicycle saddle seen from above, drawn in fine line engraving with cross-hatched shading: a long narrow nose at the left widens to a broad rear at the right, with two oval cut-outs along the center line, a row of round rivets and slotted lacing holes around the rear edge, and the word “BROWN” lettered on the flanks and on the rear edge. Below the saddle, “BROWN” fills the width in the same very large heavy capitals. Under it, two centered lines in the slab-serif face read “sont toujours et partout” and “les premières”. The last line, in smaller slab-serif capitals and lower case, gives the Salon stand. No address, telephone number, signature or agency mark appears, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 158 of L’Officiel du cycle with advertisements for Beaussuzet and Sova, each held here as its own record, and one for des Cycles Petit-Breton.]