Les fabrications de la Compagnie Continentale de Sellerie — L’Officiel du cycle, 19 September 1953, Bauriat, Brown and Terry Saddles

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 72: ‘Les fabrications de la Compagnie Continentale de Sellerie’ part 1: saddles under the marques Bauriat, Brown and Terry since 1924, for velos, vélomoteurs, motos, cyclomoteurs and scooters. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

— Page 1 —
Les fabrications
de la Compagnie Continentale de Sellerie

[Ebykr summary; the article’s text is not reproduced. The Compagnie Continentale de Sellerie Vélocipédique has existed only since 1924, but the saddles it makes under the marques Bauriat and Brown have appeared at every Salon du Cycle since their creation, which the author calls a fine seniority. With nearly sixty years of experience behind the two marques, they know how to stay young and modern.]

[Ebykr summary, continued. Since 1928 the firm has added to Bauriat and Brown the name and patents of Terry, described as the great specialist of the soft saddle and of all kinds of springs. Since then the company, already a master craftsman in saddles for vélomoteurs and motos, has steadily improved its models and brought out new types for cyclomoteurs and scooters. At this Salon 1953 du Cycle et de la Moto it will present novelties that should hold the attention of visitors. The text then begins a sentence about the very complete range of leather saddles, whose chic and quality are beyond dispute, and carries over to the next column.]

[A text-only passage in one column. The two-line heading is set flush right in heavy bold roman type, the second line longer than the first. The text beneath is justified italic roman type with paragraph indents; the marque names Bauriat, Brown and Terry and the company name appear in upright roman type among the italic lines. There is no illustration or signature. The last line of the crop breaks off mid-sentence and the notice continues in the next image.]

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[Ebykr summary; the article’s text is not reproduced. The sentence carried over from the previous column ends by saying that, besides the leather saddles, the stand will show all the Terry models made of the best materials. A list of three dashed items follows, given here as printed in substance.]

— les selles souples pour cyclomoteurs, les selles pour vélomoteurs et motos, dont les nouvelles formes sont modernes et rationnelles ;
— le siège arrière Bauriat, réglable en marche, encore amélioré depuis sa création ;
— enfin, un nouveau siège arrière Terry dont la présentation, la robutesse et la simplicité étonneront plus d’un connaisseur.

[Ebykr summary, closing paragraph. All these models are offered in imitation leather, in vinyl or in leather and are mounted in the saddler’s manner (« façon sellier »).]

[A text-only passage in one column of justified italic roman type with a dashed list of three items, the marque names Terry and Bauriat in upright roman type. There is no illustration or signature. A small open black circle, the closing ornament of the article, is centered below the last line.]