Bauriat June 1951 Advertisement — The new Terry three-spring saddle, patent 917,506, for all weights, presented by the maker of Bauriat and Brown saddles

— Page 1 —
La Compagnie Continentale de
Sellerie Vélocipédique dont les selles

BAURIAT

BROWN

sillonnent le monde,
présente un nouveau modèle :

TERRY

Brevetée
No
917.506

à 3 ressorts

TERRY
SELLE TOUT EN RESSORTS

qui convient pour tous les poids

[A ruled advertisement in black and white, enclosed in a thin rectangular rule with a heavy black shadow edge along the right side and foot. All the type is centered except the small left caption. The opening two lines, “La Compagnie Continentale de Sellerie Vélocipédique dont les selles”, are set in a light roman face. “BAURIAT” and “BROWN” follow in very large, heavy slab-serif capitals, each underlined or separated by a thin horizontal rule. “sillonnent le monde,” is in light roman and “présente un nouveau modèle :” in bold italic. “TERRY” stands in heavy slab-serif capitals above a short rule. Below it a line engraving, finely hatched, shows a leather saddle in three-quarter view from the left with stitched edges, a rivet at the nose and a small oval badge on the side reading “TERRY” with a tiny line beneath; under the saddle three large coil springs are drawn with their mounting plate and two short posts. To the left of the drawing “Brevetée No 917.506” is set in a light sans-serif face in three short lines, and to the right of it “à 3 ressorts” is in bold italic. The last line, “qui convient pour tous les poids”, runs across the foot in bold italic. No street address or telephone line appears, and no artist signature is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with an advertisement for E.F.D., held here as its own record, and one for S.O.S.P..]