Les cycles André Bertin — L’Officiel du cycle, 19 September 1953, an Export-Minded Maker, the Factory and the Bambino-Confort Child Bicycle

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 27: les cycles André Bertin: export-minded maker of bicycles and racing machines, factory photo showing rows of bicycle frames, new child’s bicycle Bambino-Confort. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les cycles André BERTIN

[Ebykr summary; the article’s text is not reproduced. The Société des Etablissements André Bertin, based at Saint-Laurent-Blangy (Pas-de-Calais), distributes its machines around the world and has a fully organized export service for the purpose. It does not neglect the French clientele, in the north of France as much as in the center and the west.]

[Ebykr summary. The photograph shows a view of part of the workshops of this firm, founded in 1937, which has grown considerably by specializing in a range of bicycles meeting every need, including those of foreign markets. Its production of racing machines is highly sought after, and its record counts the finest cycling events. It is also bringing out a new small child’s bicycle called Bambino-Confort, which should delight children from three to six years old.]

[A firm notice in the magazine’s own column, set in serif roman type under a short bold sans-serif heading aligned at the right, with the firm’s name in widely spaced bold capitals. A halftone photograph, wider than tall and printed without a caption, shows the interior of a large workshop hall with a high roof and hanging lamps; at the left a tall stack of long tubes or frame parts is laid in rows, a long bench and a few workers stand toward the far right, and more tubes lie on the floor at the lower center. No signature or agency mark appears. A small black star stands centered below the last paragraph. The first letters of several lines are slightly cut at the left edge of the crop.]