André Bertin November 1951 Advertisement — The Great Make of the North, and Its Agencies Abroad

— Page 1 —
Les Cycles BERTIN
6, Rue Roger-Salengro
SAINT-LAURENT-BLANGY
(Pas-de-Calais)

” La Grande Marque Nordiste ”

Ses Agences à l’Étranger :

Éts André BERTIN — Éts Max VORBAUER — M. RON KITCHING — Éts VIET-HOA — Sté INTER-COLONIES
117, Boulevard de Lorraine — 77, Sendlinger Strasse — 22, Station Parade — [no street line] — Avenue Poincaré
CASABLANCA — MUNICH — HARROGATE (Angleterre) — CHOLON (Indochine) — DOUALA (Cameroun)

[A wide, short ruled advertisement in black and white inside a single border, text with one small emblem. At the left “Les Cycles” is set in a roman face. A black bar stretches across the head and carries the name “BERTIN” in white heavy capitals, with a line engraving of an eagle standing with its wings raised above the bar between the bar’s two halves. The firm’s street address, town and department stand at the right in condensed type. Across the middle “La Grande Marque Nordiste” is set in bold sans serif between quotation marks. An italic line introduces the foreign agencies, which fill a lower row of five columns separated by double vertical rules; each column gives the agent’s name, a street line (the fourth column has none) and the town in bold capitals, with the country in parentheses. No artist signature or agency mark is seen.]

[This advertisement shares page 44 of L’Officiel du cycle with advertisements for Flector, Tendil, Marcel Guillen, Marvel, Clément Italie and Gallet, each held here as its own record, and others for the Dupont motorized invalid carriage and Bonnefoy cream separators.]