André Bertin May 1954 Advertisement — The full range of cycles, cyclomoteurs and motorcycles with a photograph of a motorized bicycle and wholesale accessories

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BERTIN

SOCIÉTÉ DES CYCLES ANDRÉ BERTIN

6, rue Roger-Salengro — SAINT-LAURENT-BLANGY
(Pas-de-Calais) Tél. : Arras 3-77

Succursale :
117, boulevard de Lorraine, CASABLANCA (Maroc)

Accessoires en gros Cycles et Motos

EXPORTATION IMPORTATION

Toute la gamme des Cycles, Cyclomoteurs et Motocycles

Catalogues et renseignements pour agence sur demande

[A ruled advertisement in black and white inside a thin single-rule frame. Across the head a solid black band carries the name “BERTIN” in very large white capitals, with a line-engraved eagle standing at the left of the name, its wings spread upward and its feet resting on the band. Below, the firm name “SOCIÉTÉ DES CYCLES ANDRÉ BERTIN” is set in heavy wide capitals, followed by the address lines in light sans-serif, the branch address in bold italic and bold sans-serif, and the line “Accessoires en gros Cycles et Motos” in bold type. The small words “EXPORTATION” at the left and “IMPORTATION” at the right sit over the bold line “Toute la gamme des Cycles, Cyclomoteurs et Motocycles”. The main picture is a halftone photograph of a motorized bicycle in profile, facing left on a plain pale ground: a pedal cycle frame with a small engine hung low in the frame, a dark tank-shaped panel along the front tube, a curved handlebar, a saddle, a rear luggage carrier, full mudguards and a center stand. A line in bold italic runs along the foot. There is no signature and no agency mark.]

[This advertisement shares page 92 of L’Officiel du cycle with advertisements for LAM and Gourgaud, each held here as its own record, and one for Station-Service Amac.]