Les productions Jolly et Cie — L’Officiel du cycle, 1 October 1955, a Plastic Grip and the Sova Brakes

From L’Officiel du cycle, du motocycle et du camping, 1 October 1955, N° 20, the paper’s special number before the Salon du Cycle at the Porte de Versailles, page 201: “Les productions JOLLY et Cie”: a new plastic handlebar grip; Sova brakes, wing nuts and clamp keys. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les productions JOLLY et Cie.

[Ebykr summary; the article’s text is not reproduced. The Établissements Jolly et Cie show no novelty in the strict sense this year, but the author stresses that they have just put into production a handlebar grip made of plastic. Everyone now knows the advantages of plastic (cleanliness, strength, no upkeep and so on), and the author has no doubt that the new accessory will win public favor.]

[Ebykr summary, second paragraph. As in the past, the well-known equipment the firm makes under the marque Sova will be exhibited: the brakes, the wing nuts and various clamp keys. The brakes have received some improvements that raise their quality further.]

[Text only, a block of editorial copy cut from a magazine column. The heading “Les productions JOLLY et Cie.” is in bold roman type aligned to the right. The two paragraphs below are set mostly in italic, with a few key phrases in bold roman, and the firm name Jolly appears in small capitals. There is no drawing, photograph, signature, street address or telephone number, and no text from the reverse of the leaf shows through.]