Lambert et Cagnon October 1955 Advertisement — The Complete Range of Brakes and Handlebars, Including the Double-Brake Bar

— Page 1 —
Les Ets A. LAMBERT & F. CAGNON
tiennent à votre disposition

UNE GAMME COMPLÈTE
DE FREINS, GUIDONS
DOUBLE-FREIN
GUIDONS CYCLOMOTEUR

avec ou sans équipement

Gloria

Modèles : Iseran – Blocus
Geny – Tour de France

[A ruled advertisement set in type with one small drawn mark, in black on a tan ground, inside a thin single-line frame. The firm names “Les Ets A. LAMBERT & F. CAGNON” run across the top in a condensed bold face, followed by a short italic line. The main offer is set in four centered lines of heavy wide sans-serif capitals, and a smaller italic line follows below. At the center is the marque badge, an oval outlined by a twisted rope border that encloses the word “Gloria” in a flowing connected script with a long swash under it, and a small four-pointed star-shaped square under the lettering. Beneath the badge the model line in italic and bold sans-serif lists four names on two lines, and a single round black dot closes the panel. Faint, mirrored fragments of type from the reverse of the leaf show through at the right of the middle section. No firm address is printed and no signature or agency mark is present.]

[This advertisement shares page 200 of L’Officiel du cycle with advertisements for Le Chemineau, Lyotard and Sider, each held here as its own record.]