Lambert et Cagnon May 1953 Advertisement — Gloria brakes and handlebars for cycles, all models, with double-brake and cyclomoteur handlebars, a French production of quality

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Gloria

Une production française
de qualité

FREINS et GUIDONS pour CYCLES
tous modèles

GUIDONS DOUBLE-FREIN

GUIDONS CYCLOMOTEUR
avec ou sans équipement

Éts A. LAMBERT & F. CAGNON
LYON

[A ruled panel in black and white, framed in a thin rectangle, with typography and one small emblem. At the top center the name “Gloria” is written in a flowing script inside an oval border of twisted rope, with a small four-pointed star in a square beneath the last letters. Below it the line “Une production française de qualité” is set in slanted roman type, then a short rule. “FREINS et GUIDONS pour CYCLES” runs across the panel in condensed capitals with “tous modèles” in small type under it. Two more lines, “GUIDONS DOUBLE-FREIN” and “GUIDONS CYCLOMOTEUR” with “avec ou sans équipement” beneath, are set in wide light sans-serif capitals, each group separated by a short centered rule. The makers’ names “Éts A. LAMBERT & F. CAGNON” appear in heavy condensed capitals with “LYON” centered below between two thin rules. No street address, telephone number or artist signature appears.]

[This advertisement shares page 60 of L’Officiel du cycle with an advertisement for A.M.B., held here as its own record, and others for L’Accessoire Motocycliste and Sté Industrielle de Mécanique.]