Lambert et Cagnon November 1952 Advertisement — A complete range of brakes and double-brake handlebars under the Gloria mark

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Les Ets A. LAMBERT & F. CAGNON

tiennent à votre disposition

UNE GAMME COMPLÈTE
DE FREINS ET GUIDONS
DOUBLE-FREIN

Gloria

Modèles : Iseran – Blocus
Geny – Tour de France

USINES & BUREAUX : 10, Chemin de Montbrillant – LYON

[A ruled advertisement in black and white, text only apart from one trademark, framed by a thin single rule. The firm line “Les Ets A. LAMBERT & F. CAGNON” runs across the head in condensed capitals, with “tiennent à votre disposition” below it in light italic. The main statement “UNE GAMME COMPLÈTE DE FREINS ET GUIDONS DOUBLE-FREIN” is centered in three lines of heavy, slightly rough display capitals. At the center is an oval trademark ringed by a twisted-rope border, with “Gloria” written inside in flowing script and a small square diamond-shaped mark hanging from its lower edge. The model names “Modèles : Iseran – Blocus” and “Geny – Tour de France” follow in bold italic, a solid black dot sits below them, and the address line “USINES & BUREAUX : 10, Chemin de Montbrillant – LYON” closes the panel in spaced capitals. No signature or agency mark appears.]

[This advertisement shares page 68 of L’Officiel du cycle with advertisements for Reinhard et Chapuiset and Jux, each held here as its own record, and one for Chazal & Rouchouse.]