Lambert et Cagnon 1953 Advertisement — Brakes and double-brake handlebars: Gloria models Iseran, Blocus, Geny and Tour de France

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Les Ets A. LAMBERT & F. GAGNON

tiennent à votre disposition

UNE GAMME COMPLÈTE
DE FREINS, GUIDONS
DOUBLE-FREIN
GUIDONS CYCLOMOTEUR

avec ou sans équipement

Gloria

Modèles : Iseran – Blocus
Geny – Tour de France

[A ruled advertisement in black and white, entirely text apart from a trade mark, set in a thin rectangular border with the printed margin of the page showing at the left. The firm name “Les Ets A. LAMBERT & F. GAGNON” runs across the head in tall, narrow condensed capitals, with “tiennent à votre disposition” below it in small slanted roman type. The main announcement is set in four centered lines of heavy, slightly worn display capitals, followed by one line of small slanted roman type. In the middle stands a trade mark, the word “Gloria” in a flourished script inside an oval ring drawn like a twisted cord, with a small four-pointed star under the word. Below it the model names are set in slanted type with the words “Modèles :” in light italic and the four names in bold italic, in two lines. A single solid black dot is centered near the foot as an ornament. No address or telephone is printed and no artist signature is visible.]

[This advertisement shares page 106 of L’Officiel du cycle with advertisements for Scooter A.G.F. and Novi.]