Lambert et Cagnon 1954 Advertisement — Gloria Brakes and Handlebars: Iseran, Blocus, Geny and Tour de France

— Page 1 —
Les Ets A. LAMBERT & F. CAGNON

tiennent à votre disposition

UNE GAMME COMPLÈTE
DE FREINS, GUIDONS
DOUBLE-FREIN
GUIDONS CYCLOMOTEUR

avec ou sans équipement

Gloria

Modèles : Iseran – Blocus
Geny – Tour de France

[A ruled advertisement in black and white, text only apart from a trade mark, enclosed in a thin rectangular line border. The top line, “Les Ets A. LAMBERT & F. CAGNON”, is set in tall condensed bold capitals across the full width. Below it a line of italic lowercase leads to four centered lines of heavy stencil-style capitals describing the range. A further line of italic lowercase follows. At the center stands the trade mark: an oval frame made of a twisted-rope border enclosing the word “Gloria” in a looping script with a long flourish under the last letters, and a small square diamond-shaped device hanging below the script inside the frame. Under it the model names are set in italic and bold sans-serif type in two lines. A small solid round ornament marks the foot of the panel. No street address or telephone number is printed, and no artist signature or agency mark is visible.]

[This advertisement shares page 140 of L’Officiel du cycle with advertisements for Ateliers du Dorlay and E.D, each held here as its own record.]