Lambert et Cagnon September 1952 Advertisement — Gloria Brakes and Double-Brake Handlebars

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Les Ets A. LAMBERT & F. CAGNON

tiennent à votre disposition

UNE GAMME COMPLÈTE
DE FREINS ET GUIDONS
DOUBLE-FREIN

Gloria

Modèles : Iseran – Blocus
Geny – Tour de France

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USINES & BUREAUX : 10, Chemin de Montbrillant – LYON

[An upright advertisement in text only, set in black inside a thin rule. The firm’s name runs across the head in one line of heavy condensed sans-serif capitals, and a single line of light sans-serif italic follows well below it. The selling line is set in three centered lines of a very heavy condensed sans-serif, capitals throughout. At the middle the trade mark is drawn as a horizontal oval of twisted rope enclosing the brand in a flowing script with a long flourish under it and a small four-pointed star below the script. Two centered lines of bold sans-serif italic list the model names, with a solid round bullet set alone beneath them. The last line, close to the foot, gives the works and offices in small capitals and lower case. No drawing of a product and no signature or agency mark is present. Faint lines of type from the reverse of the leaf show through across the middle of the panel.]

[This advertisement shares page 162 of L’Officiel du cycle with advertisements for CAMCL and Juéry, each held here as its own record, and one for Monblason pennants.]