Lambert et Cagnon October 1951 Advertisement — Gloria Brakes and Double-Brake Handlebars

— Page 1 —
Les Ets A. LAMBERT & F. CAGNON
tiennent à votre disposition

UNE GAMME COMPLÈTE
DE FREINS ET GUIDONS
DOUBLE-FREIN

Gloria

Modèles : Iseran – Blocus
Geny – Tour de France

USINES & BUREAUX : 10. Chemin de Montbrillant – LYON

[A ruled advertisement in black and white, text only apart from the trademark. The firm’s name in condensed capitals and an italic line open it; the range is announced in three lines of heavy stencil-like capitals. At the center, the “Gloria” trademark: the name in flowing script inside an oval rope border, with a small four-pointed star device beneath the script. The models follow in italic and bold sans-serif, then a single black dot as an ornament, and the works address across the foot. No signature or agency mark. Text from the reverse of the leaf shows through faintly.]

[This advertisement shares page 102 of L’Officiel du cycle with advertisements for Henri Gauthier and Eberlein, each held here as its own record, and one for the Jonghi vélomoteurs.]